Analyzing athlete IP potential

I should discuss athlete intellectual property, focusing on components like trademarks, signatures, and image rights, especially for someone like Pelé. There are various revenue streams like licensing for apparel and collectibles. The estimated valuation of around $18 million seems low compared to a global brand, and Pelé's current licensing revenue is unclear. If true, perhaps Neymar Sr. aims to consolidate Brazilian sports icons' IP, considering synergies with NR Sports and potential opportunities in docuseries or NFTs. I need to keep my analysis concise and provide clear commentary on whether Neymar's father is building a business empire.